BRNDSTRM

how companies achieve sales/market fit

BRNDSTRM

/’brand-storm/ n. How companies achieve “sales market fit.”

A blocked sales pipeline may indicate a lack of sales-market fit, with revenue teams over-emphasizing early-stage discovery and failing to provide the brand advocacy needed to get SaaS buyers over the line. BRNDSTRM up-skills revenue teams, updates materials, and drives 250%+ more message alignment—so you can unlock your pipeline.

clarity accelerates growth

The BRNDSTRM enablement methodology re-imagines brand advocacy, connecting people so deeply with their company’s True North (the “why”) that they feel it in their bones. More than that, it helps companies customize materials to accommodate peoples’ personal brands and styles. The result is value that is communicated more clearly, consistently, and with infectious excitement—even over Zoom. Bring a BRNDSTRM workshop to your 2022 sales kick-off.

 

clients over the years

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your turn: Achieve more with ideas well stated

Sales
Simplify pitches, streamline decks, & engage more people to close more deals.

Account Mgmt
Maximize business reviews & service touch points to keep customers actively engaged.

C-Suite
Sync sales, product, & support to align workstreams & improve profitability.

 

EXPERIENCE

The BRNDSTRM methodology was forged inside the intense, highly-scrutinized world of global companies, then honed to match the fast-paced, unforgiving world of growing SaaS companies.

THE brndstrm PROCESS

BRNDSTRM is a fast, high-impact, consultative audit of your execution strategy, with particular focus on how your goals translate into action, both internally and externally. Interviewing key team members, reviewing existing materials, and “mystery shopping” you + competitors/alternatives provides an understanding of your strategic goals as they are being interpreted and implemented by others.

The BRNDSTRM is where we close any gaps between the strategy and how it’s being executed. We’ll fine tune execution & communications plans, and update materials such as “True North” statements, sales decks, 1-pagers, website content, even LinkedIn profiles. You’ll also get a boldly transparent conversation that itself is worth the price of admission, which will give you and your team a chance to internalize everything for yourselves.

After the BRNDSTM, you’ll need time and practice to implement new frameworks and build new habits. That’s why you’ll get a partner to call on with questions as you put ideas into action.

the brndstrm Advantage

BRNDSTRM addresses the human element of business head-on.

On paper, business isn’t complicated. It’s only when people with different perspectives, expectations, and needs come together to get business done that things get messy. Our approach factors this into the plans and materials we create, so you get outcomes that:

  • are worth caring about,
  • are boldly transparent, and
  • deliver the truth and empathy.

Get Started

Book 15 minutes for a no-obligation discussion of your needs. I’ll be upfront with you, and if BRNDSTRM isn’t the right solution, I’ll tell you what is. Bios & personal statements available by referral only.